Category Archives: Green Celebrities

Harry Potter star Emma Watson, a.k.a. Hermione,  has recently gone to market with a new eco friendly clothing line. The young star has held interest in the environment as do many of the younger generation nowadays. The designs came from Emma’s gap year in which she worked closely with the ethical clothes company, People Tree.

Watson’s People Tree clothing collection can be viewed on the company’s website at http://www.peopletree.co.uk/category/emma-watson. The clothing has been manufactured from both organic and fair-trade approved cotton. A further range of trendy green accessories has also been added, all created from recycled materials. The proceeds that are raised from all of the clothing sales are set to benefit the People Tree Foundation, supporting fair-trade farmers in the developing countries.

An Estethica party was held Monday night in London’s West End’s @ Molton House. Esthethica stand’s for the meaning of Ethical Trade, set by the Ethical Trade Initiative (ETI), who recognise a Company’s assumption of  responsibility for the labour and human rights practiced within its’ supply chain as ‘ethical trading and ethical sourcing’.  Today the rapid growth of Ethical trading has been driven by Companies in the food and clothing sector, keen to address the direct issues facing the people who produce the goods they sell, particularly in developing countries.

The party itself was sponsored by climate change charity Global Cool. Celebrity spots included Jasmine Guinness, Duran Duran star Nick Rhodes, Strictly Come Dancing star Brendan Cole, actor Nick Moran, TV presenter Caryn Franklin, Jo Wood and star of stars, Mathew Horne and of course a large helping of eco friendly fashion designers. Cocktails of the night were donated by Vodka company Snow Leopard, who donates 15% of it’s profits to Snow Leopard conservation.

Global Cool and Estethica are a partnership of two organisations working together to reduce the impact of the fashion industry on the environment.