7 Content Marketing KPIs That You Need to Track In Your Strategy

Content marketing is one of the most important aspects of modern marketing. It can help you attract new customers, boost your brand awareness, and create more leads. However, it’s hard to measure the success of content marketing campaigns. That’s where a digital marketing firm comes in. They can help you track key performance indicators (KPIs) such as website traffic and conversion rates. This way, you can see how your content is affecting your business goals.

Let’s now take a look at 7 key content marketing KPIs that you should be tracking to improve your marketing strategy.

Best 7 Content Marketing Strategy To Track

A great KPI will show you how your content marketing efforts are progressing directly and measurably.

Your primary goals and objectives will determine which metrics you should track. These are seven performance metrics you should be paying attention to:

1. Organic Traffic

Organic traffic might seem like a broad KPI but a deeper look at your traffic metrics can reveal much about your content marketing performance and analysis.

2. Business Intelligence

KPIs can be qualitative or quantitative. You can also use content KPIs to collect information about a particular area of your company such as customer sentiment, media coverage, competition, and media coverage.

Vestorly is a content filtering tool that can be used by companies to find and filter content.

Learn about the material produced by your competitors.

Be on the lookout for brand mentions in industry publications and industry websites.

Learn how their product/service/brand is being discussed by influencers and important internet sites.

Check out what people have to say about the product/service/brand on the internet.

If you are looking for information about your customers, competitors, or the overall view of your brand, look to your qualitative content KPIs.

3. Internal Link Activity

Marketing is all about bringing people to your content. We often forget about our website’s internal success. With this in mind, make internal link activity a KPI for content marketing.

4. Compliance with Content

Depending on the vertical you are working in, there may be specific compliance laws that you need to comply with. This applies to all content that your company publishes online.

Businesses in the legal, financial, and medical industries might also use content-related KPIs to measure compliance with company constraints.

5. Scroll Depth Percentage

To see how far users scroll before they leave the page, set up the scroll depth trigger. This data can be used to determine how to keep users interested in your content and your site longer.

6. Customer retention

Most of the content is created to attract new customers. It is likely that a large portion of your website’s content also serves this purpose.

Find out how many people became customers through your content, and how many remain loyal clients by using your content marketing software. Next, dedicate a portion of your content strategy to maintaining those customers.

Content marketing is a great way to get leads quickly. But, for a company to succeed, it must prioritize content and customer retention.

7. Return on Investment

Brands track everything, from merchandise to billboard ads. They don’t seem to be able to track the results from their blogs, social media content, and videos.

To calculate the ROI of your content, subtract the total cost of content marketing from revenue growth. Double the result by adding the total cost of content marketing.