In today’s marketing world, it takes more than 3D visuals to keep ahead of the curve. It takes 3D product configuration. This tool can revolutionize how online businesses are run, and customers navigate their journey. It’s revolutionary.
Although this revolutionary tool has been around for over a decade, the pandemic forced this shift toward a 3D product configurator to a hyperdrive. Customers were allowed to shop online for the first time. This means that customers no longer have to go in person and shop but can also do virtual shopping from their homes. There was no more chance to shop in the mall and consider buying.
Major retailers and brands saw the behavior change and responded by raising the quality of eCommerce. They began to develop and deploy 3D product configurator experiences, which allow customers to design their products from the comfort of their homes.
This allows customers to browse the entire stock of the brand in real-time from their homes. This allows them to take control of their shopping experience and navigate the brand’s entire inventory without having to do any guesswork. This interactive shopping experience is becoming more popular.
Let’s now look at facts and information showing how consumers worldwide are enjoying 3D product configurators. Also, we will examine how major retailers and brands are leading the way toward the future of eCommerce.
2D Images, The Traditional Way
A few years ago, online shoppers were satisfied with just a few product images. In 2019, however, things changed. 3D product configurators are now 66% more effective than 2D images. This 3D product configuration trend will continue and will be the next big thing.
This means that brands should partner with a 3D product configurator platform that is reliable and scalable, which can manage their inventory and provide a seamless customer experience.
Customers are also shopping on their smartphones most of the time and prefer easy-to-use 3D visuals. Among all other eCommerce visual presentations, 3D imagery and 360-degree spin features were ranked #1 by mobile customers. This speaks volumes about the importance and value of 3D product configurators.
3D Visuals Work Better Than Videos
A video is still a valuable tool for 3D visuals, but customers prefer interactivity. A recent survey revealed 95% prefer interactive 3D experiences to video playback. Customers feel more confident purchasing when they can design the product to their liking and view it from all angles. Interactive 3D product configurators on your website will result in higher conversion rates than videos, which proves that interactivity is the key to increased sales.
3D Photography Decreases Returns And Increases Loyalty
Customers get 360-degree views of their products and control over them. This gives them a clear picture of what will be delivered to their door. Unfortunately, this experience decreases returns and costs brands incalculable amounts of money. It also negatively affects customers.
3D Product Visuals Save Your Time And Money
It is gone. Gone are the days of planning shoots and organizing crews. Gone are the hours spent photographing every catalog product. They are disappearing, or at least they are diminishing. Virtual 3D product configurations allow brands to save time and money that they’ve struggled with for decades.
The Takeaway
3D product configuration is here for the long term; there’s no doubt about that. This revolutionary tool will be a huge asset to brands that include it in their digital marketing arsenal sooner rather than later. The question is, which platform is best for your brand? Simplio3D’s team is ideal for you if you want to create high-quality visuals for your brand and work with a reliable partner company to grow.
